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Dresses by style and occasion

Race day dresses for ladies day and the big meetings

A day at the races asks a lot of one dress. It has to look right in the parade ring and in every photograph, stay put when the wind sweeps across an open course, and cope with grass underfoot and a picnic in the car park. We make race day and ladies day dresses to order in Pakistan and send them worldwide, for a UK meeting such as Cheltenham or Royal Ascot, the Galway Races in Ireland, or the spring racing carnival in Australia. The nine designs below lean on florals, prints and fresh colours, each sized S to XL or cut to your own measurements, with the hem at the length you choose. We make the dress only, so your hat or fascinator comes from elsewhere.

  • Single pieces welcome
  • Full payment in advance
  • 5 to 7 working days to make
  • Delivered worldwide
Coral frock without sleeves, white flowering vines embroidered from the frilled armholes down to a flared skirt at mid-calf, design previewDesign preview
Peach frock printed all over with small gold flowers, with a high round neck, short puff sleeves and tiers of ruffles to mid-calf, design previewDesign preview
Black frock with large red roses and green leaves over the bodice and down both long sleeves, fitted at the waist above a flared midi skirt, design previewDesign preview

Quick answer

The Gilded Seam makes race day and ladies day dresses to order in Pakistan: mostly floral and printed midis with long sleeves, short sleeves or none, cut in S to XL or to your measurements, with the hem where you want it. We make dresses only, never hats, fascinators or shoes. Making takes 5 to 7 working days once your quote is approved and paid in full.

9 designs

The collection

Each design is made to order in your size or to your measurements. The pictures are design previews made before sewing, so the finished piece is confirmed in your written quote.

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9 designs shown

  • Design preview of the Coral White Embroidery Frock in coral: frock, white embroidery, coral, summer£76Regular £95· 20% offDesign previewSale20% OFF
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    frocks · party

    Coral White Embroidery Frock

    A coral frock with white floral vines embroidered all over, a frilled sleeveless neckline and a flared skirt to mid-calf.

    • Frock
    • White embroidery
    • Coral
    • Summer
    • Made to measure
  • Design preview of the Lilac Tiered Dress in lilac: lilac, embroidered, dress, made to measure£76Regular £95· 20% offDesign previewSale20% OFF
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    dresses · everyday

    Lilac Tiered Dress

    A lilac tiered midi dress with a round neck, long gathered sleeves and a floral embroidered bodice, finished with an embroidered scalloped hem.

    • Lilac
    • Embroidered
    • Dress
    • Made to measure
  • Design preview of the Wisteria Fit-and-Flare Dress in powder blue: powder blue, embroidered, dress, made to measure£79Regular £99· 20% offDesign previewSale20% OFF
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    dresses · party

    Wisteria Fit-and-Flare Dress

    A powder blue fit-and-flare dress with a square neck and long sleeves, embroidered with trailing wisteria across the bodice and sleeves.

    • Powder Blue
    • Embroidered
    • Dress
    • Made to measure
  • Design preview of the Black Red Roses Frock in black: frock, rose embroidery, long sleeves, black£100Regular £125· 20% offDesign previewSale20% OFF
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    frocks · party

    Black Red Roses Frock

    A black frock with large red roses and green leaves embroidered over the bodice and down both long sleeves, fitted at the waist with a flared midi skirt.

    • Frock
    • Rose embroidery
    • Long sleeves
    • Black
    • Made to measure
  • Design preview of the Jade Pearls Frock in jade green: frock, pearls, crepe, a-line£100Regular £125· 20% offDesign previewSale20% OFF
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    frocks · party

    Jade Pearls Frock

    A jade green frock with strands of pearls draped across the bodice and back, short puff sleeves and an A-line midi skirt.

    • Frock
    • Pearls
    • Crepe
    • A-line
    • Made to measure
  • Design preview of the Peach Foil Print Frock in peach: frock, foil print, chiffon, ruffles£76Regular £95· 20% offDesign previewSale20% OFF
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    frocks · party

    Peach Foil Print Frock

    A peach chiffon frock with a gold foil floral print, a high round neck, puff sleeves and a tiered ruffle skirt.

    • Frock
    • Foil print
    • Chiffon
    • Ruffles
    • Made to measure
  • Design preview of the Cream Block Print Frock in cream: frock, block print, cotton, everyday£60Regular £75· 20% offDesign previewSale20% OFF
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    frocks · everyday

    Cream Block Print Frock

    A cream cotton frock block printed with indigo flowers, with a round neck, elbow sleeves and a gathered skirt to mid-calf.

    • Frock
    • Block print
    • Cotton
    • Everyday
    • Made to measure
  • Design preview of the Lemon Lace Frock in lemon: frock, lace, chiffon, summer£76Regular £95· 20% offDesign previewSale20% OFF
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    frocks · party

    Lemon Lace Frock

    A lemon chiffon frock with white lace flutter sleeves, a sweetheart neckline, a lace-up back and a layered skirt edged in lace.

    • Frock
    • Lace
    • Chiffon
    • Summer
    • Made to measure
  • Design preview of the Scarlet Kiran Frock in scarlet red: frock, kiran lace, red, eid£76Regular £95· 20% offDesign previewSale20% OFF
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    frocks · eid

    Scarlet Kiran Frock

    A scarlet frock with gold kiran lace on the sleeves and around the hem, a round neck and a flared calf-length skirt.

    • Frock
    • Kiran lace
    • Red
    • Eid
    • Made to measure

01

What to wear to the races: florals, prints and a shape that holds

Race day dressing is daytime dressing with a little more polish than a garden party. Midi and knee-length dresses are the usual choice, florals and prints feel at home in a spring or summer crowd, and a dress with some shape at the waist still looks neat after hours of walking between the stands, the parade ring and the bar. Each design here can be cut to the hem length you name, from the knee down:

  • Coral frock: white flowering vines embroidered from the shoulders to the hem, no sleeves and a flared skirt to mid-calf, for a hot summer meeting
  • Lilac Tiered Dress: flowers embroidered over the bodice, long gathered sleeves and a tiered skirt ending below the knee in a scalloped edge
  • Wisteria Fit-and-Flare Dress: powder blue, with a square neck, long sleeves trailed with lilac and silver wisteria, and a skirt that flares to mid-calf
  • Black frock with red roses: roses and green leaves over the bodice and down both long sleeves, above a fitted waist and a flared midi skirt
  • Jade frock: strands of pearls looped across the front and back, short puff sleeves and an A-line skirt to mid-calf
  • Peach frock: a gold floral print all over, a high round neck, short puff sleeves and tiers of ruffles to mid-calf
  • Cream frock: printed all over with indigo flowers, with elbow sleeves and a gathered skirt to mid-calf
  • Lemon frock: a sweetheart neckline, white lace flutter sleeves and a layered skirt with lace edges and an uneven hem
  • Scarlet frock: a fitted bodice, elbow sleeves with gold lace cuffs and a flared calf-length skirt bordered in gold

Embroidered flowers or a printed dress

Most of the flowers here are stitched rather than printed, which gives the dress some texture up close and a clear pattern from further off, where most race day photographs are taken. The peach and cream frocks are the two prints: small gold flowers on peach, and indigo flowers on cream, the quieter and more daytime of the pair. If you are torn between a bold pattern and a calm one, read floral or geometric print and judging print size from a photo. More dresses at this length are on our midi dresses page.

Shape that still looks tidy at the last race

A soft, unshaped dress can look tired by mid-afternoon. A fitted bodice and a defined waist keep their line for longer. The Wisteria and the scarlet frock are fitted through the bodice with a skirt that flares from the waist, the black rose frock is fitted at the waist, and the jade frock widens gently into an A-line. The Lilac dress and the peach frock are the softer, tiered pair, with fullness that swings as you walk. A-line or fit and flare explains which suits which figure.

For a summer wedding in the same month, see our wedding guest dresses, and for an evening meeting under floodlights, our party dresses carry more shine.

Jade green frock with strands of pearls looped across a round-necked bodice, short puff sleeves and an A-line skirt ending at mid-calf, design previewDesign preview
Jade Pearls Frock · TGF-043

02

Knee or midi length, grass underfoot and a breezy course

Most race day dresses sit somewhere between the knee and the middle of the calf, and on a racecourse that choice does practical work. A hem at the knee looks smart standing up but rides up when you sit on a picnic rug in the car park or on a low bench near the parade ring. A mid-calf hem stays where it should when you sit and still clears damp grass, while a floor-length hem collects mud and dew before the second race. We cut every design here to the number you give us, and knee and midi lengths in inches shows where each length lands at your height.

Measure the hem in your race day shoes

Thin heels sink into turf, which is why plenty of racegoers switch to block heels or wedges for the day. We do not make shoes, but the pair you choose changes where the hem lands, so measure your length wearing them. If you are on the shorter side, a midi can swallow you; our petite dresses page goes into cutting a dress for a shorter frame. You can send body measurements, or numbers taken from a dress that already fits you well, as long as each one is labelled. Racegoers in Australia who usually buy in AU sizes can check how Australian sizes compare with UK sizes before choosing between S and XL.

Wind across an open course

Racecourses are wide and exposed, so expect a breeze even on a warm day. Light, layered skirts lift easily: the coral, peach and lemon frocks are drawn in chiffon, and the peach and lemon skirts are built in several layers. A lining helps the skirt hang and keeps it from turning see-through against low sun, and every design here can have one. The black rose and jade frocks are drawn in crepe, which has more weight and falls straighter. Tell us the dress is for an outdoor meeting and the fabric is agreed with you in your quote before cutting. A wrap skirt or a deep front slit can blow open in a gust, so think twice before asking for either.

Lilac dress with long gathered sleeves, flowers embroidered over the bodice and a tiered skirt finishing below the knee in an embroidered scalloped edge, design previewDesign preview
Lilac Tiered Dress

03

Sleeves for spring racing, or none for a summer meeting

Racing runs right through the year, so let the likely weather on the day decide the sleeve. Cheltenham in March is often cold, and the spring carnival in Melbourne in October and November can swing from warm sun to a chilly wind within one afternoon. For days like those, start with the three long sleeve designs: the Lilac Tiered Dress, the Wisteria and the black rose frock. The cream and scarlet frocks have elbow sleeves and the jade and peach frocks short puff sleeves, and any of them can be made longer if you ask on the order form. More covered styles are on our long sleeve dresses page.

A cold day at the course

On a cold course a coat usually stays on until the sun appears, so picture the dress with the coat open as well as with it off. A lining adds a little warmth and stops the skirt clinging to tights. Flowers on a dark ground, like the red roses on black, sit naturally in the colder months, and florals in winter explains why dark-ground patterns work.

Sleeveless at Royal Ascot, Galway or a summer meeting

In June heat, or at the Galway Races at the end of July, a dress without sleeves is often the comfortable choice. The coral frock is drawn that way, and every other design here can be made sleeveless too: choose Sleeveless under sleeves on the order form, or note it in the changes box, and your quote confirms it. Read your enclosure’s dress code first, though, because some ask for straps of a set width or covered shoulders. If yours does, the coral frock can take short, elbow, three-quarter or full sleeves instead.

For a sleeveless dress, send an armhole measurement too, as why sleeveless armholes gape explains, and keep a wrap in your bag for the evening; covering your arms in a sleeveless dress has ideas.

Lemon yellow frock with a sweetheart neckline, white lace flutter sleeves and a layered skirt edged in lace with an uneven hem, design previewDesign preview
Lemon Lace Frock · TGF-040

04

Dress codes, the hat and ordering before the meeting

Courses set their own dress codes, and they often differ from one enclosure to the next and from one day of a meeting to another. The smartest enclosures tend to be the strictest: some ask for hems at or below the knee, straps of a minimum width, a covered midriff or a hat or headpiece, while other areas of the same course may have no code at all. These rules are revised from season to season, so check the current dress code on the course’s website for your ticket before you order, and put anything that affects the cut, such as the hem or the straps, in your quote notes.

Leave room in your colours for the hat

We make the dress only, never hats, fascinators, headpieces, shoes or bags, so those come from elsewhere. Plan the colours with the hat in mind before you settle on the dress. A busy floral already carries several colours, so a hat in one of them, or in a neutral, keeps the whole look calm: white or ivory picks up the vines on the coral frock, and a gold-toned headpiece echoes the print on the peach one. A plainer ground, such as the powder blue Wisteria, leaves more space for a big, bright hat. The three-colour rule is an easy way to stop the dress, hat, shoes and bag competing.

Derby Day, Cup Day and ladies day

Some race days carry a colour tradition. Derby Day at Flemington is known for black and white. The black rose frock is mostly black, but its red roses step outside a strict black and white look, so the Lilac or Wisteria made on a white base with the embroidery worked in black follows it more closely, with both colours agreed in your quote. Melbourne Cup day itself tends to be brighter, and the coral or scarlet frock suits that mood. Many UK courses hold a ladies day at their bigger meetings, where florals and soft colours such as the Lilac, jade or lemon feel at home. The frocks are made in the colours pictured; only the Lilac and Wisteria change colour.

Ordering in time for the races

Making takes 5 to 7 working days, counted from the day your written quote is approved and paid in full. Shipping follows, and how long it takes depends on your country. Count back from race day, allow for the making and the journey, then leave a few spare days in case the parcel is held up. The big meetings sit at fixed points in the calendar, Cheltenham in March, Royal Ascot in June, Galway at the end of July and the Melbourne Cup on the first Tuesday in November, so there is no need to leave it late. Planning ahead for made to measure walks through the timing.

When you ask for a quote, give the meeting and its date, the design, your size or measurements marked as body or garment, the hem length and any change you want. Delivery to your door is in the quote, along with any import duty and taxes, so there is nothing left to pay when the parcel arrives.

In close-up

The embroidery up close

Necklines, sleeves and backs from this collection. Tap a name to see every view of that design.

Your choices

What you can choose or change

  • Size S to XL, or cut to your own measurements, taken from your body or from a dress that fits you well
  • The hem at the length you choose, from the knee to mid-calf or longer, measured in your race day shoes
  • Sleeves made longer or shorter than drawn, or added to the sleeveless coral frock
  • Sleeveless on any design, chosen on the order form and confirmed in your quote
  • A higher or lower neckline on the frocks, agreed in your quote
  • A lining, worth having under chiffon on a breezy course
  • The Lilac and Wisteria dresses in another base or embroidery colour, including a white base

Initials, a name or a monogram can be embroidered too: tell us the letters and where you would like them, and we confirm the size and thread in your quote.

Anything else you would like changed, ask in your quote request and we tell you honestly whether it can be done.

How to order

Four steps, all in writing

  1. 1. Pick a design. Open it and press Customize This Product, or send us your own picture.
  2. 2. Send your size or measurements. S to XL, or your own numbers. See the size guide.
  3. 3. Approve your written quote. It lists the design, fabric, measurements, delivery and the total, and you pay in full before we cut.
  4. 4. We make and ship it. 5 to 7 working days of production in Pakistan, then shipping, which is extra and varies by destination.

Delivery to the UK

Quoted and paid in pounds. Your quote includes delivery to your door and any import VAT, duty and courier fees, so there is nothing to pay when the parcel arrives. Ordering from the UK

Delivery to the UAE

Choose to be quoted in US dollars, euros or pounds. Delivery to any emirate and the import charges are included in the quote. Ordering from the UAE · the Gulf

FAQ

Race day dresses questions

Do you make hats or fascinators to match a race day dress?

No. We make the dress only, so the hat, fascinator, shoes and bag come from elsewhere. Settle the dress first, then choose a headpiece in a neutral or in one colour taken from the dress, so the two belong together.

What length should a dress be for the races?

Somewhere between the knee and mid-calf suits most race days. Some enclosures ask for hems at or below the knee, so check your course’s current dress code. We cut each design to the length you give us, ideally measured in the shoes you will wear.

Can I wear a sleeveless dress to Royal Ascot or another race meeting?

At many meetings, yes, but some enclosures set rules on straps or shoulders and these change, so read the course’s own dress code first. Any design here can be made sleeveless, and the sleeveless coral frock can have sleeves added. Either change is confirmed in your quote.

How far ahead should I order a dress for the Melbourne Cup or Ascot?

Making takes 5 to 7 working days after your written quote is approved and paid in full, and shipping time to your country comes on top. Count back from race day, leave spare days for the parcel, and put the meeting date in your quote request.

Do you send race day dresses to Australia and Ireland?

Yes, we deliver worldwide from Pakistan. Shipping time varies by country, and your quote includes delivery to your address plus any import duty and taxes. In Ireland your quote can be in euros, US dollars or pounds; for Australia the quote currency is agreed when you enquire.

Softly wrinkled white cotton fabric in natural light

Ready when you are

Found the one? Make it yours.

Send the design you like with your size or measurements, and we reply with a written quote.

No commitment until you approve your written quote.