04
Dress codes, the hat and ordering before the meeting
Courses set their own dress codes, and they often differ from one enclosure to the next and from one day of a meeting to another. The smartest enclosures tend to be the strictest: some ask for hems at or below the knee, straps of a minimum width, a covered midriff or a hat or headpiece, while other areas of the same course may have no code at all. These rules are revised from season to season, so check the current dress code on the course’s website for your ticket before you order, and put anything that affects the cut, such as the hem or the straps, in your quote notes.
Leave room in your colours for the hat
We make the dress only, never hats, fascinators, headpieces, shoes or bags, so those come from elsewhere. Plan the colours with the hat in mind before you settle on the dress. A busy floral already carries several colours, so a hat in one of them, or in a neutral, keeps the whole look calm: white or ivory picks up the vines on the coral frock, and a gold-toned headpiece echoes the print on the peach one. A plainer ground, such as the powder blue Wisteria, leaves more space for a big, bright hat. The three-colour rule is an easy way to stop the dress, hat, shoes and bag competing.
Derby Day, Cup Day and ladies day
Some race days carry a colour tradition. Derby Day at Flemington is known for black and white. The black rose frock is mostly black, but its red roses step outside a strict black and white look, so the Lilac or Wisteria made on a white base with the embroidery worked in black follows it more closely, with both colours agreed in your quote. Melbourne Cup day itself tends to be brighter, and the coral or scarlet frock suits that mood. Many UK courses hold a ladies day at their bigger meetings, where florals and soft colours such as the Lilac, jade or lemon feel at home. The frocks are made in the colours pictured; only the Lilac and Wisteria change colour.
Ordering in time for the races
Making takes 5 to 7 working days, counted from the day your written quote is approved and paid in full. Shipping follows, and how long it takes depends on your country. Count back from race day, allow for the making and the journey, then leave a few spare days in case the parcel is held up. The big meetings sit at fixed points in the calendar, Cheltenham in March, Royal Ascot in June, Galway at the end of July and the Melbourne Cup on the first Tuesday in November, so there is no need to leave it late. Planning ahead for made to measure walks through the timing.
When you ask for a quote, give the meeting and its date, the design, your size or measurements marked as body or garment, the hem length and any change you want. Delivery to your door is in the quote, along with any import duty and taxes, so there is nothing left to pay when the parcel arrives.