Suits, dresses and separates
Long sleeves, a neckline that sits flat under a hijab and a hem past the calf. These dresses and frocks have most of that as drawn, and each is cut to your size or your own measurements. If a design is nearly right, change the sleeve, neckline or length and we write it into your quote before we cut. Custom modest dresses, starting from a real design.
Design preview
Design preview17 designs
Each design is made to order in your size or to your measurements. The pictures are design previews made before sewing, so the finished piece is confirmed in your written quote.
17 designs shown
£50Regular £70· 29% off8 photoseveryday · party · dresses
A floor-length chiffon maxi with a split band collar, full balloon sleeves gathered at the cuff, and three soft tiers. In seven colours.
£35Regular £49· 29% off6 photoseveryday · dresses
A long shirt dress with a pointed collar, a full button front, roll-up sleeves held with a tab, and side slits. In five colours.
£85Regular £109· 22% offDesign previewdresses · everyday
An ivory maxi dress with a round neck, long balloon sleeves and a full gathered skirt, embroidered with colourful wildflowers on the sleeves and along the hem.
£85Regular £109· 22% offDesign previewdresses · eid
A royal blue floor-length dress with a V-neck, a square embroidered yoke and embroidered cuffs in silver and white, flowing into a full flared skirt.
£65Regular £85· 24% offDesign previewdresses · everyday
A rust wrap dress with a tie at the waist and long sleeves, embroidered with ginkgo leaves along the wrap edge and around the cuffs.
£75Regular £95· 21% offDesign previewdresses · everyday
A lilac tiered midi dress with a round neck, long gathered sleeves and a floral embroidered bodice, finished with an embroidered scalloped hem.
£80Regular £99· 19% offDesign previewdresses · party
A powder blue fit-and-flare dress with a square neck and long sleeves, embroidered with trailing wisteria across the bodice and sleeves.
£110Regular £140· 21% offDesign previewdresses · eid
An emerald green anarkali-style frock with a round neck and long sleeves, a floral embroidered bodice and a full flared skirt with scattered motifs and a deep border.
£85Regular £109· 22% offDesign previewdresses · everyday
A long sage green kaftan with a band collar and a straight, relaxed line, embroidered with arch motifs down the front and around the wide cuffs.
£125Regular £159· 21% offDesign preview2 photosfrocks · eid
An emerald silk frock with gold zardozi work around the neckline and all the way down the long sleeves, over a fitted bodice and a flared calf-length skirt.
£99Regular £125· 21% offDesign preview2 photosfrocks · party
A black frock with large red roses and green leaves embroidered over the bodice and down both long sleeves, fitted at the waist with a flared midi skirt.
£125Regular £159· 21% offDesign preview2 photosfrocks · eid
A royal blue velvet frock with silver embroidery spreading down the front in a V, on the cuffs and across the back, with long sleeves and a flared skirt.
£99Regular £125· 21% offDesign preview2 photosfrocks · eid
A maroon chiffon frock with gold dabka work at the neck, down the bodice and along the sheer sleeves, falling into a soft flared skirt.
£99Regular £125· 21% offDesign preview2 photosfrocks · eid
A mauve frock covered in silver tilla flowers, with long sheer sleeves and a full flared skirt to the calf.
£59Regular £75· 21% offDesign preview2 photosfrocks · everyday
A charcoal frock with a wrap neckline and a single button, three-quarter sleeves and a pleated skirt to the calf. Plain and easy to wear to work.
£59Regular £75· 21% offDesign previewfrocks · everyday
A rust frock in an Ajrak-style print, with a notched neckline, three-quarter sleeves and an easy A-line shape to the calf.
£75Regular £95· 21% offDesign preview2 photosfrocks · everyday
A brown khaddar frock with ivory thread embroidery down the front, on the cuffs and around the hem, three-quarter sleeves and a straight shape.
01
Shop dresses are cut for an average figure, and modest cover is the first thing to go: sleeves stop short, the neckline drops when you sit, and a maxi becomes a midi on anyone tall. Made to measure fixes all three, because the dress is cut from your own numbers.
Sleeves can be straight, gathered into a cuff or fitted to the wrist. Sheer sleeves, like those on the maroon and mauve frocks, can be lined. A neckline can be raised to a high round neck, a band collar or a buttoned keyhole, and a calf-length frock can go down to the ankle or the floor.
A high round neck or a band collar lies flat under a hijab, and embroidery on the yoke, cuffs or hem still shows when your hijab covers the neckline. Roll-up sleeves held with a tab, as on the Shirt Dress, make wudu easier, and you can ask whether a buttoned front opening can be added.
Our guide to embroidery placement with a hijab shows where the work stays visible, and non see-through fabrics covers what to ask for so a dress stays opaque in daylight.
02
A modest maxi dress is the simplest piece to own: one line from neck to ankle and room to walk. The Tiered Maxi is chiffon with full balloon sleeves and three soft tiers, photographed in all seven colours. The Wildflower Maxi and the Sage Arch Kaftan are the relaxed ones, and the Royal Blue Yoke Dress reaches the floor.
For modest summer dresses, sleeves can be cut a little looser so air moves, you can ask whether the skirt lining can stop at the knee, and the fabric is agreed in your quote with your weather in mind. For a custom maxi dress, measure the length in your shoes, as our maxi dress measuring guide explains.
There is more detail in modest maxi dress made to measure and in summer dresses with sleeves.
Design preview03
Many evening dresses need a jacket on top before they cover enough. These work the other way round: the sleeves and length are already there, and the embroidery does the dressing up.
The Black Red Roses frock, the royal blue frock with silver embroidery and the Wisteria Fit-and-Flare carry the most work, so they suit dinners, parties and a winter evening out in the UK. Want one in another colour? Ask in your quote request.
A floor-length dress with full sleeves works at a nikah, a mehndi or a walima, and the Emerald Rose Anarkali and the Royal Blue Yoke Dress are the most formal here. See our modest wedding guest outfits guide, or the wedding guest abayas if you would rather wear an abaya.
A neat neckline and slim sleeves sit best under a gown and hood, so the Shirt Dress and the charcoal frock work well. More in graduation outfit ideas.
Design preview04
Each dress takes 5 to 7 working days to make once your quote is approved and paid in full, and shipping comes after that, so order well before the moon is sighted. Our guide to planning ahead explains how early to start.
The emerald frock with gold work down its sleeves and the Emerald Rose Anarkali were drawn for Eid. For custom Eid dresses in your own colour, or custom occasion dresses for an aqiqah or a dawat, start from any design and tell us what to change. See also our Eid clothes page, the Eid abayas and, for custom embroidered dresses, the embroidered dresses.
In close-up
Necklines, sleeves and backs from this collection. Tap a name to see every view of that design.
Design preview
Design preview
Design previewYour choices
Initials, a name or a monogram can be embroidered too: tell us the letters and where you would like them, and we confirm the size and thread in your quote.
Anything else you would like changed, ask in your quote request and we tell you honestly whether it can be done.
How to order
Delivery to the UK
Quoted and paid in pounds. Your quote includes delivery to your door and any import VAT, duty and courier fees, so there is nothing to pay when the parcel arrives. Ordering from the UK
Delivery to the UAE
Choose to be quoted in US dollars, euros or pounds. Delivery to any emirate and the import charges are included in the quote. Ordering from the UAE · the Gulf
Keep looking
Design preview8 designs
Design preview40 designs
Design preview14 designs
Design preview11 designs
FAQ
Yes. Every dress and frock on this page can have full-length sleeves, including those drawn with three-quarter sleeves. Choose the sleeve on the order form and we confirm it in your written quote before cutting.
Yes. Order S to XL, or send your own measurements, including the exact length, and we cut the dress to them. Measure in the shoes you plan to wear: a hem that clears the floor in flats looks short with heels.
Yes. Send a photo, a screenshot or a sketch and tell us the sleeves, neckline and length you need, and we reply with a written quote for that design. See stitching from your own design for how it works.
Not at the moment. For your own wedding day, the one piece we make is a bridal abaya, made to measure like any abaya on our custom abayas page. For guests, every dress here works for a nikah, a mehndi or a walima.
Each dress takes 5 to 7 working days to make once your quote is approved and paid in full. Shipping to the UK comes after that. Your quote already includes delivery to your door and any import VAT, duty and courier fees, so there is nothing to pay when the parcel arrives.
Ready when you are
Send the design you like with your size or measurements, and we reply with a written quote.
No commitment until you approve your written quote.
