Southall · England
Made-to-measure clothing delivered to Southall
Southall, in the London Borough of Ealing, is often called Little Punjab, and The Broadway, South Road and King Street are lined with shops selling suits, saris, dress material and fabric by the metre. It draws shoppers from well beyond west London. If you live in Southall itself, or in Hayes or Norwood Green, The Gilded Seam can stitch what you buy to your measurements in Pakistan and deliver it to your UB postcode. For the wider city, see our [London page](/locations/uk/london).
- Made in Pakistan
- Minimum order: one suit
- Written quote in GBP
InspirationLocal notes
Ordering from Southall
Sizes, customs rules and sending fabric from the UK: ordering from the UK.
Indian dress material and Pakistani lawn
Southall’s shops sell both, and they behave differently. Indian dress material often has its embroidery already worked into the top length, so the neckline follows it; Pakistani lawn packs come as two or three pieces with loose borders. Tell us which you have, and whether you want a Patiala shalwar, a churidar or straight trousers, because a Patiala swallows far more fabric. Our guide to Indian dress material and Pakistani unstitched suits explains the differences.
Vaisakhi, Diwali and Eid
Southall’s calendar is full: the Vaisakhi procession in spring, Diwali lights in the autumn and Eid twice a year. For festival days, choose the embroidery level on the form, from delicate at the neckline to a bolder statement finish; our fancy work page explains each one. Give your date when you enquire, because with Stitching Only your fabric has to reach Pakistan first.
Under the flight path
Heathrow’s planes pass low over Southall, and your finished outfit makes a long journey too: it is shipped from Pakistan, with delivery and any import duties and taxes already in your quote, written in pounds sterling. Before you post your own fabric, we confirm it from photos, and the quote form is the place to start.
For Southall
Everything you need, made to measure
Custom design, fabric, stitching, fancy work and customisation, all arranged online and shipped to Southall.
- Custom designSend your own design, a reference photo or written requirements, and we make it to your measurements.
- Fabric + StitchingWe supply the agreed fabric and make the whole outfit, so nothing has to be posted to us.
- Stitching OnlyYou supply an unstitched suit or fabric, and we cut, stitch and finish it to your measurements.
- Fancy workEmbroidery, lace and borders added to the outfit we stitch for you, from delicate to statement (never bridal).
- Customise our designsStart from one of our designs and change the neckline, sleeves, length, trousers, lining, pieces or embroidery.
Two ways to order
Our fabric, or yours
Both are made to your measurements in Pakistan. The minimum order is one suit, and we don’t offer free samples.
Fabric + Stitching
We supply the agreed fabric and make your outfit to your measurements. One parcel: the finished outfit shipped to you.
- Fabric agreed with you before cutting
- Minimum order one suit
- No need to send anything
Stitching Only
You supply suitable fabric, such as an unstitched suit, and we cut, stitch and finish it.
- Two shipping stages: your fabric to us in Pakistan, then the outfit to you
- Confirm suitability and quantity before sending
- Minimum order one suit
FAQ
Southall questions
Also in United Kingdom
- London
- Birmingham
- Manchester
- Bradford
- Leicester
- Glasgow
- Leeds
- Luton
- Slough
- Blackburn
- Sheffield
- Nottingham
- Coventry
- Derby
- Wolverhampton
- Oldham
- Bolton
- Huddersfield
- Edinburgh
- Cardiff
- Rochdale
- Burnley
- Dewsbury
- Batley
- Halifax
- Keighley
- Preston
- Peterborough
- High Wycombe
- Reading
- Watford
- Ilford
- Wembley
- Croydon
- Harrow
- Hounslow
- Walthamstow
- East Ham
- Barking
- Romford
- Enfield
- Tooting
- Ealing
- Bristol
- Newport
- Middlesbrough
- Newcastle
- Stoke-on-Trent
- Milton Keynes
- Northampton
- Cambridge
- Oxford
- Southampton
- Portsmouth
- Liverpool
- Crawley
- Swindon
- Gloucester
- Bedford
- Wakefield
- Chelmsford
- Colchester
- Walsall
- West Bromwich
- Dudley
- Rotherham
- Sunderland
- Aberdeen
- Dundee
- Belfast
- Brighton
- Norwich
- Hull
- York
- Stockport
- Wigan
- Warrington
- Bury
- Nelson
- Accrington
- Telford
- Worcester
- Leamington Spa
- Maidenhead
- Hemel Hempstead
- Stockton-on-Tees
- Swansea
- Cheltenham
- Motherwell
Can you make a Patiala shalwar?
Yes, provided the fabric stretches to it. Pleated Patialas use much more cloth than a straight trouser or churidar, so tell us before you send anything and we check the lengths from your photos.
Do you have a shop on The Broadway?
No. Nothing is sold or stitched in Southall, and we have no premises anywhere in the UK. You order online and the outfit is made in Pakistan.

Ready when you are
Made to measure, delivered to Southall
Tell us the garment, the service option and your city, and add a photo if you have one. We reply with a written quote in GBP, including delivery and import charges.
No commitment until you approve your written quote.
